Chris.

Founder / Pop Media USA.

Seen here conducting important business.

I built the world’s biggest air fryer!... it didn’t end well.

classic clickbait.

A Kiss, a Monkey, and a lot of nuggets

Before we get to the truth, please enjoy this legally unnecessary detour. If you came for the real about me, scroll down now.

All around the mulberry bush, the monkey chased the weasel. The monkey thought 'twas all in fun. Pop! goes the weasel.

This one sentence made me more money than my entire college degree.

A penny for a spool of thread, a penny for a needle. That's the way the money goes. Pop! goes the weasel. Half a pound of tuppenny rice,

half a pound of treacle. Mix it up and make it nice. Pop! goes the weasel. I've no time to plead and pine,

Nobody tells you this because it would destroy the weasel industry.

I've no time to wheedle. Kiss me quick and then I'm gone. Pop! goes the weasel.

I don't think it gets any clearer than this.

Win!

This word taps the brain's greed and reward circuits. It works the hardest in sweepstakes, contests, and offers BUT loses power in generic copy.

Don't Miss Out!

Losing hurts 2× as much as winning feels good. Fear-of-loss beats benefit copy almost every time — it's the foundation of every "Only 2 left in stock" and countdown timer you've ever seen.

Limited time

05:00

Free!

They tested a Lindt truffle at 26¢ vs Hershey at 1¢ → 40/40 split. Drop both prices 1¢ — Lindt 25¢, Hershey free — and 90% took the Hershey. The price difference didn't change. The word did.

Danger!

Fear is the fastest-acting emotion in advertising. Dartmouth/Cornell research found fear and anger ads outperform sadness — every time.

Just checking to see if you were paying attention. [remember, attention is money.]

Web research says 55% of visitors leave a page in under 15 seconds. The average reader gets through 20% of the words on a page. You did neither. So you came for the real tea.

Click below for the real story. It's even more unbelievable than this one. But I guarantee you it's 100% true.

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